Jay Acunzo: Don’t market more. Matter more.
Quality vs. Quantity. Followers vs. Engagement. Reach vs. Resonance? Which is more important? When work matters more, we need to hustle for attention less. In this episode, Jay Acunzo helps us put to rest our “Maker Monsters” – procrastination, overthinking, imposter syndrome, and all the invisible barriers that keep us from shipping great work.
It’s been months since we released our last episode, and this one might very well be the final chapter of The Subtle Art of Not Yelling. There’s no one I’d rather have close out this incredible three-year journey than Jay, bringing it to a fitting and meaningful conclusion.
Jay is a speaking and messaging strategist trusted by creators, consultants, authors, and brands like Mailchimp, Wistia, and Salesforce to find the big idea, clarify the message, and craft stories and experiences to differentiate and resonate.
His podcast “How Stories Happen” dissects signature stories from people like Seth Godin (marketing legend with 22 bestselling business books), Ann Handley (WSJ bestselling author of Everybody Writes), and Chase Jarvis.
Please enjoy.
Chapters
01:57 The Journey of “Unthinkable” (Jay’s previous podcast)
06:02 Resonance Over Reach: The Key to Impactful Content
11:13 Fueling Creativity: Intrinsic Motivation and Self-Imposed Deadlines
15:18 From Good to Effective: The Power of Storytelling
17:23 The Storyteller's Posture: Embracing Personal Experiences
21:29 Moving Towards Action: Inspiring the Urge to Act
26:39 Childhood Aspirations
29:48 The Desire to Create: Finding True Passion
34:22 Balancing Quality and Quantity in Creative Work
36:09 Developing a Practice for Growth and Success
39:17 The Craft of Storytelling: Creating Compelling Narratives
51:46 Storytelling in Business: Building Connections and Driving Growth
Connect with Jay: https://jayacunzo.com
This podcast is your weekly Creative Companion helping you master the inner game, finish what you start, ship your work, and build a brand without yelling; because it’s not the thunder that grows flowers, but the rain.
Support & Connect
Podcast website: subtleartofnotyelling.com
Subscribe on YouTube: www.youtube.com/@notyelling
Thank you for listening.